The year 2020 will go down in history. This was already set up to be a big year because of the election and the politicians willing to do almost anything to take control of firearms in America. Add in a global pandemic, food and toilet paper shortages, riots, and a lot of uncertainty within our communities.
How is all of that affecting sales? They are through the roof for most retail FFLs. It feels like you don’t even need to do anything to get business right now. Many retail FFLs are unable to keep stock on their shelves.
You may never get an opportunity like this again. This is about creating the fuel that is going to keep your business running hot for years to come. It’s time to double down on smart marketing no matter what your business model is and no matter how well your business is doing.
The professional advice I give my FFL is to create social media content that your tribe will eat up and then get that content in front of as many of your...
By John Bocker, NSSF Security Consultant Team Member
An emergency or crisis can erupt at any time, and it is your greatest responsibility as a firearms dealer to maintain your inventory in a way that prevents any threat to public safety. This includes your firearms sales and compliance practices, especially when it comes to dealing with a surge in demand, as well as securing your inventory if it must be left unattended.
It’s Not Too Late to Put a Plan in Place
The best time to design a crisis plan is before you need it. Although that may not always be the situation for all our FFLs today, it’s not too late to create a plan and kick into high gear with basic protocols to protect your business, your inventory and, most importantly, your staff and the public.
The first thing to consider when an emergency occurs is the increase in concern for personal safety. With this, we typically see a rapid increase in sales, which can lead to a depleted supply chain. This increase in...
OK FFLs Friends and Partners,
We are contacting you directly as a "VIP" partner, Premium FFLC Client or someone we have worked with or supported in recent years.
Here we are with the a situation we never expected to occur. Also one that most of you were not prepared for.
But panic is not necessary. This is real BUT it's NOT TOO LATE for FFLs to react!
And we are ready to help you with your plan!
I’m writing to you about how you can succeed as a firearms dealer managing through this unforeseeable and untimely crisis involving Covid-19 but before we get into that let me tell you a little about us.
Most of you may know JC (John Clark) and me (John Bocker) as “JC & JB” from our Facebook, Linked-In or Instagram posts and videos, or maybe you’ve attended one of our many Pawn Expo or ATF-NSSF workshops at SHOT Show and across the country in recent years.