The year 2020 will go down in history. This was already set up to be a big year because of the election and the politicians willing to do almost anything to take control of firearms in America. Add in a global pandemic, food and toilet paper shortages, riots, and a lot of uncertainty within our communities.
How is all of that affecting sales? They are through the roof for most retail FFLs. It feels like you don’t even need to do anything to get business right now. Many retail FFLs are unable to keep stock on their shelves.
You may never get an opportunity like this again. This is about creating the fuel that is going to keep your business running hot for years to come. It’s time to double down on smart marketing no matter what your business model is and no matter how well your business is doing.
The professional advice I give my FFL is to create social media content that your tribe will eat up and then get that content in front of as many of your...